Branding: The Single Most Important Element For Your Network Marketing Business
When you’re new to network marketing, it’s natural to start using company-branded social media posts and handouts to build your business. And when you are hosting home parties or talking about the benefits of your products, it’s a good way to stay in compliance with the rules of your company.
As important as corporate support is to your business, customers and prospects make decisions based on the relationship they develop with YOU. They need to know, like, and trust you before they buy or take your advice.
Branding yourself can seem intimidating, but it’s not something to be afraid of. Even if you’re brand new with no results yet.
How Do You Brand Yourself?
It’s easier than you think. All you need to do is focus on value…how you help other people. You have a lifetime of personal experiences, passions, problems that you’ve overcome which puts you in a position to help people just like you.
Focus on adding value and solving problems. How can you inspire, entertain, educate people? How can you help them see their greatness?
Right now, one of the best ways to do this is with Facebook Lives. These videos are getting huge reach on Facebook, and you’re able to reach a larger audience much faster.
And just like with anything else in your business, be consistent. Doing a Facebook Live or posting on your Facebook page every once in a while isn’t enough. You need to make this part of your regular routine.
You don’t need to spend a bunch of money on equipment, graphic design, or websites to get started. Instead, focus on developing the habit of creating regular content that adds value and solves problems for your audience.
Remember, people join people not companies. So stop letting your company brand speak for you, and start branding yourself!